The two-day conference of the organization is a significant platform where entrepreneurs, investors, franchisors, and franchisees come together to exchange ideas, knowledge, and experiences on all critical topics concerning franchise.

The goal is to enhance understanding of the modern challenges and opportunities that franchising faces, as well as to present new strategies for growth and innovation.

During the conference, topics such as the financial performance of franchises, improving profitability, and building strong relationships between franchisors and franchisees will be discussed.

Participants will have the opportunity to gain insights into customer experience, brand maintenance, and the application of innovative technologies like digitalization and artificial intelligence.

The conference will highlight strategies for expansion into new markets, adaptations to the local environment, and the latest legal developments affecting the franchise business model.